Privacy Policy

As a charity that prides itself on being professional, we handle all patient and supporter information with great care and have policies in place to ensure that it is protected.

Your privacy is really important to us and we understand how important it is to you. This privacy policy tells you about the type of information The North West Air Ambulance Charity (NWAA) collect and process, what we do with it, what we do to keep your information secure, your rights and how to contact us.

We and our affiliate organisations are registered with the Information Commissioner’s Office ( as follows: NWAA Charity ZA078599, NWAA Promotions ZA078617 and Friends of North West Air Ambulance Lottery ZA078607.

This policy covers

This Privacy Policy should be read in conjunction with our Site Terms and Conditions and our Cookie Policy.

By registering with NWAA, you agree to the collection and use of any information you choose to give us, for the purposes we describe below. Any personal information you give us will be used strictly in accordance with current data protection legislation.

Information that we collect from you

In general, you can visit our Site without telling us who you are or providing us with any personal information.

Otherwise, the only personal information we will ever have about you is what you have voluntarily given us either via this site by using the, for example, ‘Contact Us’ form, fundraising page, creating a tribute page, online shopping page, etc or by sending us an email, telephoning us, or posting something to us (e.g. letter, application form, etc).

The type of personal information we may have about includes, but is not restricted to:

  • Personal information (e.g. name, address, contact details, etc)
  • Other details as appropriate (e.g. that required on a registration form, online account, Contact Us form, etc)
  • Your consent (if given) to, for example, contact you about what we do and to share your information with other parts of the Charity.
  • Site visit details (e.g. your IP address, ISP name, browser type, pages visited, etc); please refer to our Cookie Policy for further information about this

If you are under 16, always check with a parent or guardian before giving personal information to anyone online.

If you do not wish to provide your personal information to us, we may not be able to provide the products and services you request, or to tell you about other products and services offered by NWAA.

If your personal details change, please help us to keep your information up to date by contacting us here.

Use of your information

Whenever we ask for your personal information we’ll tell you how we intend to use it and seek your consent as appropriate. The purposes for which we ask for, process and store your personal information includes, but is not restricted to:

  • Directly providing any services you have requested including responses to questions or complaints;
  • Enabling third parties to process and manage your information so we can provide the services you have requested;
  • (Where you have consented),
    • contacting you should we have news to share with you about our products and services;
    • sharing your information with other parts of the Charity;
  • Provide a personalised service to you when you visit our websites e.g. by customising the content and/or layout of our pages for each individual user;
  • In aggregate (and therefore anonymously) to profile your use of the website and carry out research on our users’ demographics, interests and behaviour to help us gain a better understanding of how our users navigate and use the websites, and to enable us to improve our service to you; and
  • Security, administrative and legal purposes.

All our email correspondence has an unsubscribe option so you can opt out of further email contact if you wish. You can also change your details, including your marketing and communications preferences, by contacting us here.

Sharing your information

Except as set out above, we will not disclose, sell or rent your personal information to any third party unless you have consented to this or if we are otherwise required by law to do so. If you do consent but later change your mind, you may contact us and we will cease any such activity.

Security and data retention

At NWAA, information security is very important and we have taken many steps to make sure your information is kept safe and secure against unauthorised access or disclosure, unlawful processing, accidental loss, destruction and damage.

Despite all of our precautions however, no data transmission over the internet can be guaranteed to be 100% secure. So, while we strive to protect your personal information, we cannot guarantee the security of any information you disclose to us online or otherwise, and you must understand that you do so at your own risk.

We will not store your personal information for any longer than we need to or as long as the law requires.


Please refer to our Cookie Policy for information about cookies and our use of them.

Your rights

You have the following rights:

  • The right to object to us using your personal information in any of the ways mentioned in this and other statements.
  • The right to request us to provide you with copies of personal information that we hold about you at any time and we may ask you to pay the fee permitted by law (currently £10)
  • The right to request us to update and correct any out-of-date or incorrect personal information that we hold about you free of charge
  • The right to opt out of any marketing communications that we (or any third party to whom we have disclosed your personal information with your consent) may send you.
  • Please refer to our Cookie Policy for information about your rights in relation to cookies.

How to contact us

Please use the appropriate contact details (email, phone or mail) as shown here if you wish to exercise any of your rights or if you have any other questions relating to our use of your information.

Changes to our Privacy Policy

NWAA may update this policy at any time, so please check this page regularly to ensure you are kept up–to–date. This policy was last updated on 13/11/2015.

Like most websites, uses cookies. Cookies are small text files stored on your computer by your browser and are used for many things, such as remembering whether you’ve visited the site before. They contain information about the use of your computer but don’t include personal information about you. You can find out how cookies are used on this website here.

To sign up to our e-newsletter, please enter your details below: